Content Writing Colleges and Courses in India

Do you want to write content for websites, online journals, and social media?

Do you want to share your knowledge on any particular niche that you have mastered and have know-how?

Then….

Continue reading to learn what content writer does and what their responsibilities are in the modern world. You can take the first step toward your goal by reading on for information about the top 10 content writing courses in India.

One of the most in-demand careers nowadays is content writing.

You can develop into a potential content marketer by taking a leading course in content writing from a reputable institution.

Though, content writing is a skill and doesn't require a certain degree. It has the advantage of not having any age or gender restrictions. You have the option of working from home or as a freelancer.

Some disadvantages include the intense competition, which can be exhausting. Although flexible, overshooting your deadlines could result in you losing your employment. It necessitates some degree of discipline and time management abilities. A slowing in the mental process and its translation into writing is another prevalent cause of writer's block. It is unavoidable, and practically all content creators experience it at some point in their career. One can even become a freelancer, though might take significant period of time to establish oneself in the freelance market.

 

What is Content Writing?

Information in various formats, including as print, digital, films, commercials, infographics, brochures, podcasts, etc., is referred to as content. Every word—spoken or written— is content.

Writing content includes coming up with ideas, creating content, editing it, and proofreading it for use in print or digital media.

Our rate of content consumption is increasing. Throughout the day, we routinely consume content from one device to another without interruption. Consumer content consumption is being influenced by the rapid digitization, expanding use of smart phones globally, and the abundance of options and online social media and various other digital platforms. Only recently has the tendency begun to pick up speed.

Therefore, we come across more clutter and insignificant stuff as content consumption rises. Staying within the context and providing valuable content are the keys to effective content writing.

 

Role of a Content Writer

Previously, it was believed that anyone with a knack for writing or a talent for language might pursue content writing as a career. This idea is diminished in the fiercely competitive, digital world of today. An effective content marketer should meet a number of requirements, including:

• Learn to write in a variety of styles and atleast in some popular niche’s.
• Understand the fundamentals of SEO, HTML, and WordPress to see the significance of incorporating all of these elements into article production.
• Social media marketing basic knowledge.
• To generate appropriate content, understand your buyer persona.

 

It takes skill and science to create high-quality, clickable content. The scientific component is the content's clickability and quality, while the art component is originality with words.

Any job description for a content writer profile will give a strong sense of all the attributes that a successful content marketer has to have. Significant qualities and duties of the position include:

• Excellent research abilities in the topics mentioned.
• To promote websites, products, services, blogs, etc., create compelling and understandable marketing text.
• Edit and proofread before publishing.
• Team work with the marketing and design departments.
• Create SEO-friendly content with thorough keyword research to boost site traffic.
• social media marketing of content
• In order to guarantee overall consistency with content updates, conduct research, identify content gaps, and offer input.

 

Various Disciplines of Content Writing

• Blogging.
• Ghostwriting.
• Articles.
• Interviews.
• Brand Info/Promotional writer.
• Press releases.
• Copywriting.
• Product description writer.
• Technical writing.
• White papers.
• Social media writing.
• PR outreach.
• Email writer
• Scriptwriter

 

How to Become a Content Writer?

To become a content writer, there is no predetermined or defined course to take. There is a vast industry of online resources today that offer courses on just about anything. Online classes are accessible for everything, including cooking, art, digital marketing, and content writing.

Numerous Institutes also provide specific online courses. These classes occasionally give you the freedom to learn anything from any device at any time that works for you. You can use these tools to study the fundamentals and gain a basic comprehension of what content writing entails. These classes' lack of interactivity and specialization is a drawback at times.

On the other hand, there are numerous training facilities that provide courses in content writing. They have a clear and organized course curriculum that walks you through the procedure step-by-step and thoroughly explains the functional components. Such institutions also offer certifications and internships with job placement support.

The only way to become a skilled content writer is to enrol in training at a reputable institution. An institute's practical instruction serves as a launching pad. You gain the kind of useful knowledge that makes your career as a content writer take off right away.

 

Best Content Writing Institutes in India

1. IIM SKILLS

Topping the list of Content Writing Institutes is the name – IIM SKILLS. You may learn how to master the craft of content writing by taking the Content Writing Master Course at IIM SKILLS. They provide the most thorough training that combines content writing and content marketing flawlessly, which is what is required today to land a rich career.

There is no need to commute to the institute because the course is totally online. The institute boasts top-notch academic staff with extensive industry knowledge. Their position at the top of the chart is maintained by their student-centered methodology and practical expertise.

IIM SKILLS Course Details:

• Live online instruction for four weeks.
• There are 60 hours of practical tasks and 16 hours of lectures.
• When students enroll, they receive free tolls worth 35,000.
• An internship opportunity is priceless.
• At the conclusion of the internship (optional) period, they also offer placement aid.
• Both a master certification from IIM SKILLS and a content marketing certification from Hubspot are included with the Content Writing Master Course.
• Twelve modules make up the full course.
• Web development is covered in Module 1, after which participants build their own websites.
• The topics covered in Module 2 include starting a blog, comprehending the psychology of web visitors, developing landing sites, etc.
• You learn about the various forms of content writing in the third module.
• The focus of Module 4 is keyword research, a crucial component of online writing.
• With module 5, you may begin writing with advice on how to develop content that readers will find engaging.
• You learn about several tools in Module 6 that make content creation simpler.
• The topic of duplicate content in Module 7 is how to detect and avoid it.
• The dissemination of content by email and automation is covered in this module.
• Google local pages and how to put them up are covered in Module 9.
• The topic of module 10 is social media marketing's function in content marketing.
• The purpose of Module 11 is to study social media tools.
• The last topic covered in module 12 is freelance content writing and tips for making money with your newly acquired expertise.

Course Fee: INR 12000 (Approx.)

*You may visit their website for latest information.

 

2. FUTURELEARN

The British digital education portal called FutureLearn was established in December 2012. The Open University and SEEK Ltd. both own a portion of the business. It is a MOOC learning platform with 175 UK and international partners, including non-university partners, as of June 2020.

FUTURELEARN Course Details

• Online courses for Developing as a professional
• Global learning platform enables and propagates country-centric socio-learning
• Online learning made easier through a great digital infrastructure
• Meeting stalwarts from various reputed universities and institutes with knowledge and experience sharing.
• Interaction with Industry leaders for a broader experience gathering and discussions

 

3. UDEMY

Due to its multi-subject courses offered on a single platform, Udemy is growing in popularity by leaps and bounds. You can learn from anywhere you want, when you want, and the course you select.

The learning platform Udemy changes lives by introducing students from all over the world to the top teachers. Both free and paid courses are available. They offer a user-friendly interface, and getting around is simple. You can look through their selection of courses and filter them based on your preferences.

UDEMY Courses

Ultimate Web Content Writing Masterclass + Power words eBook. The course includes copy/content writing and editing, blogging, marketing and strategy, SEO keyword research, etc.

“Quickly and Easily Create Content for the Web!” - This course will teach you how to write persuasive content to get you traffic, fans, followers, and subscribers, and sales.

“How to write great web content” – This will teach you to write content that drives business growth and helps you shape your digital presence in the ever-expanding semantic web.

Start a Successful Part-Time Content Writing Home Business - This course will guide you on how to set up and run a complete online content writing business and outsource it as a business model.

 

4. COURSERA

Coursera is another multilingual, multi-subject online learning platform. The classes are reasonably priced and flexible. From their enormous selection, you can master any talent you want. Learn from the top online instructors and start from beginning as you make the leap to a lucrative career.

COURSERA Courses

The subcategory of content writing includes nearly 102 different courses. You can browse through and decide which best suits your needs. The courses are designed to be self-paced, but they also incorporate practical assignments to help students understand the practical component of learning, which is crucial.

 

5. ONLINE IDEA LAB

A cutting-edge company, Online Idea Lab has operations in Canada, the United States, and India. They provide a wide range of specialized training options, such as short courses in various programming languages, digital marketing, various web services, content development, and more.

They offer online, as well as classroom courses, and boot camps for content development. You can select between weekend or weekday batches. Foundation, advanced, technical, copywriting, creative, and instructional design are among the available courses.

ONLINE IDEA LAB Course Details

Primary Modules

• Content Research
• Content Writing
• Content Promotion

Sub-Modules

• Digital marketing fundamentals.
• Basic competitive analysis.
• Reading and analyzing content.
• Fundamentals of visual content.
• Common grammatical errors.
• Content writing and ethics.
• Content writing tools.
• Proofreading and editing.

 

6. IIEDM

Mumbai is home to centers of the Indian Institute of E-commerce & Digital Marketing, or IIEDM. Although they specialize in digital marketing, they also offer a certification program in content writing.

IIEDM Advance Certification Courses

• The flavor of writing (storytelling and its importance, tone of voice, and basic grammar rules).
• Understanding the audience (psychology of writing and how to apply it).
• Writing for the digital medium (copywriting, technical, and creative writing).
• Various types of writing (for websites, blogs, social media, banners/ads, etc.).
• Post writing (proofing, editing, and re-writing).

You can anticipate quality courseware and learning because content creation and digital marketing are interdependent. According to the faculty members themselves, they are a the sharpest minds. They only accept a set number of students in each batch, and they provide adjustable batch times.

 

7. DIGITAL ACADEMY 360

Content writing is one of the many courses available through the Digital Academy 360. The Content Writing Certification Program covers all types of content creation as well as developing WordPress websites and soft skills. Industry professionals provide the instruction. The timing for both weekday and weekend batches is adjustable.

DIGITAL ACADEMY 360 Course

• 16 + modules with 54 hours of classroom training.
• There are two certifications, 10+ tools, and two live writing assignments.
• 5+ case studies with revision and backup classes and internship opportunities.
• The certifications are from Digital Academy 360, as well as Hubspot.
• The institute offers placements for freshers as well as working professionals.

 

8. INVENTATEQ

A software training centre called Inventateq also provides instruction and job placement services in a variety of other fields, including content creation. The goal of the training in diverse professions is to increase the employability of both students and working professionals. They have locations all throughout Bengaluru and in Chennai as well. It has a separate placement cell and is a full-fledged training facility.

INVENTATEQ Course

• They have the option of the classroom and online training.
• 30-35 hours of training classes.
• There is flexibility with weekday and weekend batches.
• The training includes hands-on experience and exposure in the lab sessions.
• The modules will cover basics, types of content writing, content writing for SEO, blogging, eBook strategies, copywriting, email writing..

 

9. ECT

The Government of India has designated the training organization Education and Career Times, or ECT, as a startup. They provide classes in personality development, content writing, communication skills, and digital marketing. While they also provide online training, they have centres in Noida and Delhi.

ECT Course Module

• Fifty hours of online learning and practical videos in addition to 32 hours of classroom coaching.
• Course Duration is of 3 months.
• 8 assignments and 4 live projects are part of the course.
• Along with tests and quizzes, it includes two certifications.
• 100% placement support.
• The institute also guarantees lifetime assistance and prospects for work from home options.
• Introduction to content writing, expanding vocabulary, common grammatical errors, writing tools, tips, and tactics, as well as modules on copywriting, business writing, technical writing, academic writing, and fiction writing, are all included in the course materials.
• The course also covers the fundamentals of content and digital marketing as well as how to become a successful writer.

 

Conclusion

These programs give students practical exposure to various content formats. It improves your capacity for research and aids in communicative competence. For more information on the classroom/online course and the course fee, check out the website and select the best-suited course for yourself.

The demand for content writers is growing and is expected to last for a very long time. The actual challenge is creating high-quality material while including the marketing component. Before choosing, carefully review the key characteristics of each institute. Numerous institutes go into great detail regarding the subject. While many institution combines content and marketing to provide you the ability that is in demand is a great option.