Typography design is the art of arranging a message in an aesthetically pleasing and readable composition. It is an essential component of design. Typography does not require the designer to create their own letterforms, but rather to work with pre-existing typefaces.
This process necessitates the designer making a number of decisions, such as selecting the appropriate typeface, selecting the point size, adjusting kerning and line spacing, and creating a logical layout.
Typography is more than just selecting beautiful fonts: it is an essential component of user interface design.
Good typography will create a strong visual hierarchy, provide graphic balance to the website, and set the overall tone for the product. Typography should guide and inform your users, improve readability and accessibility, and provide a positive user experience.